MR. LIEMPO® BEGINNINGS
MR. LIEMPO® is the trademark (Application 04-2009-011898) of MR. LIEMPO AVENUE INC. of MANDAUE City, CEBU. Introduced to the Metro Cebu market in 2009, MR. LIEMPO® has become one of the leading lechon liempo and lechon chicken food service store chain in the Visayas Region. MR. LIEMPO® stores now operate in the major cities and towns of Lapu-Lapu City Mandaue City, Cordova, Consolacion, Argao, Cebu City, Talisay City, Bohol and Dumaguete City.
MR. LIEMPO AVENUE INC. is a Filipino foodservice and franchising corporation organized by CESAR and GRACE SUAN. They also operate the popular Mactan Grill Restaurant and Catering Services, A-1 Special Restaurant, Talisay City Grill and Highway 101 Food Plaza along with the take out counter concept.
MR. LIEMPO® was conceptualized by the enterprising couple as they already had proven grill recipes developed from their restaurant operations. With their specially marinated and tender “lechon liempo” as the flagship product, MR. LIEMPO® became operational in August 2009.
MR. LIEMPO® take out food stalls are strategically located in major commercial thoroughfares, intersections and transportation hubs which are accessible to both motorist and pedestrian consumers.
All MR. LIEMPO® chicken and liempo products are marinated in their proprietary spice and herb mixes to attain that special MR. LIEMPO® “Bellyciously Delicious” flavor and tenderness. Products are carefully processed under standard production and quality controls in Mandaue City commissary and delivered to each store to attain product consistency, which all adding up to that MR. LIEMPO® total customer satisfaction.
MR. LIEMPO® is now poised for further expansion in the Visayas, Luzon and other regions and in line with this program, MR. LIEMPO® open for franchising to qualified individuals.
MR. LIEMPO AVENUE INC.
VISION/ MISSION STATEMENT
MR. LIEMPO AVENUE INC. has developed its strong product acceptability and time tested consumer brand acceptance and is now focusing on company growth through store expansion and business concept franchising. These objectives are guided by our company vision-mission statements:
MR. LIEMPO® will be one of the most successful take out store chain in the Philippines selling “Bellyciously Delicious” lechon liempo”, “lechon manok” and other related grilled products to Customers of all walks of life and in every corner of the Archipelago.
MR. LIEMPO AVENUE INC. is a foodservice and franchising company that provides consistently high quality, tender and tasteful lechon liempo, lechon manok and other grilled food products to our Customers and will strive for better business returns for its Owners, Employees and for MR. LIEMPO® Franchisees.
FORMULA FOR SUCCESS
MR. LIEMPO AVENUE INC. OPERATES ITS MR. LIEMPO TAKE OUT STORES WITH THESE GUIDELINES TO ACHIEVE ITS CORPORATE MISSION - VISION OBJECTIVES:
I - IMAGE
Strong brand Image achieved through great products, good people, fast service and better profits
M - MANAGEABILITY
Easily Managed stores through easy to follow and effective controls
P - PRICE AFFORDABILITY
Price affordability and value for money products for all our customers
A - ACCESSIBLITY
Accessible and convenient locations for all stores
C - CLEANLINESS
Clean stores for a safe and hygienic environment
T - TASTY AND TENDER
Tasty and Tender liempo, chicken and other quality grilled products for that “Bellyciously
Mr. Liempo more about…
Mr. Liempo was conceptualized last January 2009 and after almost 8 months in food testing and equipments fabricating, the first Mr. Liempo company outlet was opened last August 2009 in Cordova Cebu. A week after, another outlet was opened in Poblacion, Lapu-Lapu City, Cebu. Before the December of 2009 has ended a total of 10 Mr. Liempo company own outlets were opened.
In January of 2010 Mr. Liempo Avenue Inc. opened to the market for franchise. The first franchise store was opened in Pusok, Lapu-Lapu City, Cebu last February 2010. Today we have reached 21 franchise stores of Mr. Liempo in Cebu, Bohol and Dumaguete. We also have 12 stores managed and operated directly by Mr. Liempo Ave. Inc. A total of 33 Mr. Liempo branches are operating in theVisayas.
Last May 2010, we made a feasibility study about the Mr. Liempo business in Manila. After thorough study and evaluation for almost 5 months we launched and opened our first Company own store in Zapote Las Pinas in October 2010. Today we have 10 Mr. Liempo Company stores and 2 Franchise stores in Metro Manila.
We are envisioning a total of 50 company and franchise stores before the end of December 2011. And by the end of 2015 we are looking forward to see a total of 300 outlets of Mr. Liempo all over the Philippines.