MR. LIEMPO® BEGINNINGS
MR. LIEMPO® is the trademark (Application 04-2009-011898) of MR. LIEMPO AVENUE INC. of MANDAUE City, CEBU. Introduced to the Metro Cebu market in 2009, MR. LIEMPO® has become one of the leading lechon liempo and lechon chicken food service store chain in the Visayas Region. MR. LIEMPO® stores now operate in the major cities and towns of Lapu-Lapu City, Mandaue City, Cordova, Consolacion, Cebu City, Talisay City, Minglanilla, Bohol and Dumaguete City.
MR. LIEMPO AVENUE INC. is a Filipino foodservice and franchising corporation organized by CESAR and GRACE SUAN. They also operate the popular Mactan Grill Restaurant and Catering Services, A-1 Special Restaurant, Talisay City Grill and Highway 101 Food Plaza along with the take out counter concept.
MR. LIEMPO® was conceptualized by the enterprising couple as they already had proven grill recipes developed from their restaurant operations. With their specially marinated and tender “lechon liempo” as the flagship product, MR. LIEMPO® became operational in August 2009.
MR. LIEMPO® take out food stalls are strategically located in major commercial thoroughfares, intersections and transportation hubs which are accessible to both motorist and pedestrian consumers.
All MR. LIEMPO® chicken and liempo products are marinated in their proprietary spice and herb mixes to attain that special MR. LIEMPO® “Bellyciously Delicious” flavor and tenderness. Products are carefully processed under standard production and quality controls in Mandaue City commissary and delivered to each store to attain product consistency, which all adding up to that MR. LIEMPO® total customer satisfaction.
MR. LIEMPO® is now poised for further expansion in the Visayas, Luzon and other regions and in line with this program, MR. LIEMPO® open for franchising to qualified individuals.
Founder
Mayor Cesar "Didoy" E. Suan
He founded Mr. Liempo last August 2009 and is now the Municipal Mayor of Cordova, Cebu.
Mr. Liempo Impact for Success
MR. LIEMPO AVENUE INC. OPERATES ITS MR. LIEMPO TAKE OUT STORES WITH THESE GUIDELINES TO ACHIEVE ITS CORPORATE MISSION – VISION OBJECTIVES:
M
MANAGEABILITY
Easily Managed stores through easy to follow and effective controls
I
IMAGE
Strong brand Image achieved through great products, good people, fast service and better profits
P
PRICE AFFORDABILITY
Price affordability and value for money products for all our customers
A
ACCESSIBLITY
Accessible and convenient locations for all stores
C
CLEANLINESS
Clean stores for a safe and hygienic environment
T
TASTY AND TENDER
Tasty and Tender liempo, chicken and other quality grilled products for that “Bellyciously Delicious” experience.
Mr. Liempo was conceptualized last January 2009 and after almost 8 months in food testing and equipments fabricating, the first Mr. Liempo company outlet was opened last August 2009 in Cordova Cebu. A week after, another outlet was opened in Poblacion, Lapu-Lapu City, Cebu. Before the December of 2009 has ended a total of 10 Mr. Liempo company own outlets were opened.
All About Mr. Liempo
Here is the story of Mr. Liempo. How it all started and where it is going.
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